"ADVERTISING IS SICK"
W E D N E S D A Y, 1 1 O C T
Philosophy - Teddy Bear wasn’t too bad today. But we all had to write a short essay on ‘How to Recognise a Person.’ Honestly.
Current Events was staggering. It's odd, but whenever we have a staggering lesson like that, I’m happy not because Mrs Evans has taught me a lot of interesting things but because other people have benefited. I don’t think many people really have these sort of discussions with their parents, so I feel relieved to think they've been able to listen.
First she started about the Brain Drain and all the thousands of people who are going to America. They go because engineers here get nowhere (though accountants can earn up to £18,000 a year) and prospects in America are greater. In fact, prospects here are nil. She says you must see the world before you settle down in Britain for life, and everybody should visit America, perhaps for a year. But I couldn’t bear to – it’s a completely materialistic society; success is the only thing that matters, and that means money and position. She said the flower-power people are America's drop-outs.
The whole root of the trouble lies with the ad-men.
Why is it that we all wear skirts above the knee? Because every fashion model is simply an advertisement. The status of jobs is changing – advertising, modelling and entertaining are going up, and what worries Mrs Evans is that because of this the professions won’t be valued any more, they will be less and less well paid. It’s all very well talking about the schools of the future when there won’t be any teachers to fill them! Also she also doesn’t think anybody should go to America for ever when the state has spent £10,000 or even £16,000 on training them. I don’t entirely agree though: if the country is dim enough not to give you good prospects, it’s the country’s fault.
Everyone left the lesson talking about it, which is a pretty remarkable thing. But this advertising business is worrying – quite frankly, it’s the most sick thing that's ever happened. America will destroy herself because the advertising will get out of hand and it just won't be worth living in America anymore.
Daddy doesn’t entirely agree with the bit about engineers.